Karachi, Pakistan · Est. 1986

Five industries, one family of companies.

JF Group began with carpets on a Karachi shop floor in 1986. Four decades on, it designs floors, builds furniture, runs a hotel, and constructs homes — under one roof, one standard.

1986

Founded in

5

Companies under the Group

400+

Retail partners nationwide

15+

Cities served across Pakistan

What started as a single flooring business grew, one decade at a time, into a group that furnishes, houses and hosts people across Pakistan.

JF Carpets built the Group’s first foundation — an import and wholesale network that today reaches more than 400 retailers in over 15 cities. That distribution muscle became the platform for everything after it: JF Homes brought premium furniture and interiors to Pakistani households in 2010, and JF Industries began manufacturing that furniture domestically from 2015, out of an integrated facility at Korangi Creek, Karachi.

The Group later stepped outside flooring and furniture altogether — into hospitality with Hotel One Garden Town, Lahore, and into construction and property development through M-SAZ Co. Different industries, the same discipline: quality materials, in-house execution, and a direct relationship with the people who use what the Group builds.

1986

The year Mr. Mohammad Arif Sheikh opened JF Carpets

1986

JF Carpets

2010

JF Homes

2015

JF Industries

2019

Hotel One Garden Town

Today

M-SAZ Co.

Four decades, five companies.

Each business grew out of the one before it — from flooring, into furnishing, into manufacturing, into hospitality and construction. Open any company below for its full page.

Flooring & distribution

JF Carpets

Founded in 1986 by Mr. Mohammad Arif Sheikh, Chairman of the Group — the business that started it all, and still supplies flooring to more than 400 retailers in 15+ cities. Imported carpets and rugs, laminated, hardwood, PVC and turf flooring — all through one distribution network.

Explore JF Carpets

01 — Est. 1986

02 — Est. 2010

Furniture & interiors

JF Homes

The Group's premium home-furnishing brand — large-format showrooms carrying imported and locally made furniture, plus an in-house interior design and architectural division for tailor-made spaces.

Explore JF Homes
Manufacturing & export

JF Industries

A state-of-the-art manufacturing facility at Korangi Creek, Karachi — turning raw timber into finished, shipment-ready furniture, now exporting internationally.

Explore JF Industries

03 — Est. 2015

04 — Est. 2019

Hospitality — M-SAZ Hospitality

Hotel One Garden Town, Lahore

The Group's move into hospitality — a four-star property in the heart of Garden Town, Lahore, operated under the Hotel One franchise of PC Hotels, and run today under M-SAZ Hospitality.

Explore Hotel One Garden Town
Construction & property development

M-SAZ Co.

Turnkey construction, renovation and mid-scale residential development — built on the Group's expertise in furniture, interiors and project execution, from concept through handover.

Explore M-SAZ Co.

05 — Present day

Want to see the work, not just the write-up?

The Company Portfolio brings reference projects from all five businesses onto one page.

Quality comes first, in every business we run.

From the timber graded at Korangi Creek to the fixtures fitted in an M-SAZ Co. home, the standard doesn’t change with the industry. It’s the same team ethos that took JF Carpets from one Karachi shop to a nationwide network.

In-house, end to end

Design, manufacturing, interiors and construction handled by the Group's own teams — not outsourced link by link.

Materials selected on merit

Walnut, rosewood and yellow pine for furniture; steel, cement and glass from vetted manufacturers for construction.

Built on distribution

A 400+ retailer network across 15+ cities means what the Group makes actually reaches people.