A single Karachi shop floor, in 1986 — the start of everything the Group has built since.
Established in 1986 by Mr. Mohammad Arif Sheikh, Chairman of the Group, JF Carpets marked the beginning of the Group’s journey in the flooring and home-furnishing industry.
Over the years, JF Carpets developed a strong retail network across Karachi and an extensive wholesale distribution network throughout Pakistan, serving more than 400 retailers across 15+ cities.
With its extensive distribution network, product diversity, and commitment to quality, JF Carpets established a strong presence in Pakistan’s flooring market and laid the foundation for the Group’s later expansion into furniture, interiors, manufacturing, and home-furnishing.
A flooring range built for every retailer.
From imported rugs to artificial turf — one distribution network carries all six product lines nationwide.
Imported Machine-Made Carpets & Rugs
Sourced collections sold through the retail and wholesale network.
Laminated Flooring
A durable, budget-friendly flooring line for residential and commercial use.
Hardwood Flooring
Solid-wood flooring for a premium, natural finish.
PVC Flooring
Water-resistant, low-maintenance flooring for high-traffic spaces.
Artificial Turf
Landscaping and outdoor turf solutions for homes and businesses.
Other Specialized Flooring
Additional flooring solutions sourced to order for retail partners.
“With its extensive distribution network, product diversity, and commitment to quality, JF Carpets laid the foundation for the Group's expansion into furniture, interiors, manufacturing, and home-furnishing.”
See where this led.
JF Carpets built the network. Everything else the Group runs today — furniture, manufacturing, hospitality, construction — grew from it.