From a single carpet shop in Karachi in 1986 to a group spanning flooring, furniture, manufacturing, hospitality, and construction — built one industry at a time, by the same family, to the same standard.
Founded in
Companies under the Group
Retail partners nationwide
Cities served across Pakistan
What started as a single flooring business in Karachi has grown, one decade at a time, into a group that furnishes, houses, and hosts people across Pakistan.
JF Carpets built the Group’s first foundation — an import and wholesale network that today reaches more than 400 retailers in over 15 cities. That distribution muscle became the platform for everything after it: JF Homes brought premium furniture and interiors to Pakistani households in 2010, and JF Industries began manufacturing that furniture domestically from 2015, out of an integrated facility at Korangi Creek, Karachi.
The Group later stepped outside flooring and furniture altogether — into hospitality with Hotel One Garden Town, Lahore, and into construction and property development through M-SAZ Co. Different industries, the same discipline: quality materials, in-house execution, and a direct relationship with the people who use what the Group builds.
Different businesses, the same three commitments.
Founded by Mr. Mohammad Arif Sheikh in 1986, and still led by the Group's founding family today.
Design, manufacturing, interiors, hospitality, and construction — handled by the Group's own teams, not outsourced link by link.
A 400+ retailer network across 15+ cities means what the Group makes actually reaches people.
Company-owned developments are built ready to move into — nothing left for the buyer to finish.
In his own words, why the Group still runs by the same standard it started with in 1986 — and what he sees ahead for JF Group’s five industries.
“Every business the Group runs today grew out of the one before it — flooring, into furnishing, into manufacturing, into hospitality and construction. Different industries, the same standard.”
Founded in 1986 by Mr. Mohammad Arif Sheikh, Chairman of the Group, JF Group began its journey with JF Carpets and has grown into a diversified business group with operations spanning flooring, furniture, manufacturing, interior design, hospitality, construction, and property development.
Over the decades, the Group has evolved by combining industry experience, craftsmanship, innovation, and a commitment to quality. Today, JF Group brings together multiple businesses, each contributing specialized expertise while sharing a common vision of delivering quality products, professional services, and complete solutions.
With a strong foundation built over decades, JF Group continues to expand its capabilities while adapting to changing market needs. Through an integrated approach to manufacturing, design, construction, furnishing, and hospitality, the Group creates opportunities to deliver seamless solutions across diverse sectors. Its growing international focus, skilled teams, and commitment to long-term relationships reflect a vision centered on sustainable growth, innovation, and lasting value.
Our mission is to deliver high-quality products, professional services, and integrated solutions across flooring, furniture, manufacturing, interiors, hospitality, construction, and property development. We strive to combine experience, craftsmanship, innovation, and modern practices to consistently meet the evolving needs of our customers.
We are committed to maintaining high standards of quality, reliability, and customer satisfaction throughout every stage of our operations. By investing in skilled people, advanced capabilities, quality materials, and efficient processes, we aim to create lasting value for our customers, business partners, and communities.
As we continue to grow locally and internationally, our mission is to build sustainable businesses, strengthen our capabilities, and develop long-term relationships based on trust, integrity, and excellence. We seek to continuously improve, embrace new opportunities, and contribute positively to the industries and markets in which we operate.
Since our journey began in 1986, JF Group has grown from a single flooring business into a diversified group with interests spanning furniture, manufacturing, interiors, hospitality, construction, and property development. This journey has been built on a simple foundation: quality, commitment, integrity, and a continuous desire to serve our customers better.
Over the years, we have invested in people, manufacturing capabilities, technology, and strong business partnerships to build businesses that create lasting value. Our integrated approach allows us to combine design, craftsmanship, manufacturing, construction, and service expertise to deliver solutions that meet the evolving needs of our customers.